Photography: Sharon Risedorph

Convert Shoes
Our second store for this Berkeley-based client creates an elegant, but down-to-earth environment, expressing implicitly the ethos of this sustainable, vegan shoe store. The dynamic wave pattern of the shelves adds an unexpected playfulness to the shoe display, while showcasing the unique, custom shoe line. An oval cash-wrap composed of stacked of cardboard anchors the room, while flea-market furniture and local art invite the customer to linger in this stylish, enviro-hip boutique.