San Francisco

Photography: Sharon Risedorph

Bella Vista Eye Clinic
The challenge here was taking an existing 40-year ophthalmology practice, and rebrand and relocate it to a prominent retail store front (from a previous back office). The goal was to attract a more hip, fashion-forward clientele in this rapidly changing Mission District location, while maintaining the modest, friendly atmosphere that was familiar to the doctor’s loyal patients. Taking its cues from the large exterior arch that frames the store front, the ceiling continues this geometry, welcoming passersby into the reception area. Appointments are confirmed at the centrally located reception counter; backlit sunglass lenses reference the services provided; the colorful lenses reference also the colorful area murals.  The arch motif is mimicked in the “eye” shaped display cases that float in the space. Eyewear is also displayed in a large accessible case behind the two dispensaries, allowing display of close to 5,000 pairs of glasses. The end result is a professional setting that is whimsical and playful, reflective of the doctor and his wife’s large personalities. Two exam rooms, a contact lens try-on area, secondary waiting area, file storage with private doctor’s office, were all placed within a very tight, 1,500 square feet of space.